Jena, Germany, July 11, 2013 – Intershop today announces that Calumet Photographic, a leading global provider of professional photographic equipment and services, has chosen Intershop 7 to underpin its soon to be re-launched online shopping platform. The company is changing software providers to further expand its reach in online sales and seamlessly integrate this additional sales channel with its local retails stores in the USA and EMEA.
Moving to Intershop 7 was necessary due to the high growth rate the company had seen over the last years. Intershop was selected for its expertise in both markets, with the goal of establishing an easy-to-manage, yet high-performance multi-lingual global platform with local sub-stores.
Resulting from a close cross-continental cooperation between teams in Europe and the US, Intershop is now supporting Calumet Photographic with a solution that addresses its complex platform requirements, accounting for customer relationships in different countries with diverging tax values and different portfolios.
“Intershop’s deep understanding of how sales processes work in our key target markets, combined with a highly flexible solution, is what convinced us to sign this deal,” says Christof Bergmann, Managing Director Calumet Europe. “We are able to greatly reduce the time-to-market of our platform re-launch based on Intershop's substantial heritage in tailoring e-commerce shops to the needs of international companies. We now have an e-commerce platform that allows us to easily run a variety of campaigns and promotions – a highly effective marketing tool in an industry where competitive pricing is key.”
About Calumet Photographic
Calumet Photographic has been serving photographers since 1939. Only Calumet serves the needs of photographers with an interactive website, professional call center and worldwide retail centers. There are 29 retail centers in the Calumet group serving the United States, United Kingdom, Netherlands, Belgium and Germany.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.