Bookstore solution from Intershop & Lumina Datamatics opens new chapter

  • Partnership bundles technological and business expertise for digital distribution channels
  • Powerful digital sales model to complement the traditional sale of printed books
  • Software as a Service solution enables entry without deep IT knowledge

Jena, Germany, June 17, 2014 – Intershop subsidiary TheBakery and Lumina Datamatics, a supplier of digitized editorial content, are supporting the book trade with a tailor-made solution to meet the rising demand for multimedia and digital content. The combination of Intershop’s powerful omni-channel platform and Lumina Datamatics’ technology expertise provides publishers with the appropriate digital sales options, along with technology functionalities that address the digital shift in the industry.

Technology and business capabilities for the digital shift in the book trade, and all from a single source

This solution puts all the necessary steps, from standardizing content and categorizing to the finished product, into a defined process sequence. In addition, it lets publishers offer their customers a very modern and flexible digital sales model, with many reading options including mobile access. Full text, metadata, and semantic search for any information unit add further convenience.

The intelligent Intershop order management system it is based on publishes content across all linked e-commerce systems and other channels, from digital products to physical new releases. Individual pricing models and print on demand functions – including photos, videos and other interactive content – add more potential business opportunities. It also makes it possible to monetize previously unused archive material.

When the system receives an order, it automatically triggers the fulfillment of physical and digital products by the publisher’s fulfillment service provider or wholesaler. All services related to order handling can be delegated to integrated third parties – payment handling, address validation, scoring, and accounts receivable.

SaaS solution lets publishers enter at low cost without profound IT knowledge

Because the solutions are hosted and operated centrally, publishers do not require profound IT knowledge. The solutions run in secure IT centers under the German Federal Data Protection Act (BDSG) as SaaS (Software as a Service) under the supervision of experienced professionals.

Frank Schulze, CEO of TheBakery, said, “With this solution we’re glad that we can give publishers a tool that allows them to turn their online shop into a professional sales channel. Our SaaS solution is more than just a simple entry into the world of digital commerce; it’s also an opportunity to build a forward-looking sales model and take advantage of the shift to digital format. For example, our solution has integrated analysis tools that make it easier to understand customers’ purchasing behavior, so that customer loyalty can be proactively strengthened with highly personalized recommendations.”

About Lumina Datamatics

Datamatics, a trusted partner to numerous Fortune 500 companies, is a global provider of information technology (IT), knowledge process outsourcing (KPO), and consulting services, with locations in Bosnia, Germany, India (headquarters), Switzerland, the UK, and the US. The company offers next-generation, customer-specific solutions for a wide range of industries, helping corporations around the world to address business challenges and improve their operating efficiency. These solutions are based on innovative technology, understanding of business processes, and specialist expertise, and are intended to give customers a competitive edge.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication