Block Foods AG Stirs up German E-Food Market with Intershop Solution From Microsoft Azure Cloud

  • traditional Hamburg-based family-owned company digitizes sales of food products based on the Intershop Commerce Suite
  • Premium manufacturer invests in enhanced online brand experience and customer loyalty
  • Implementation and hosting by Intershop partner SignTEK in the Microsoft Azure Cloud

Jena, Hamburg, 1 February, 2018 - Block Foods AG, based in Hamburg, Germany, uses the Intershop Commerce Suite as new platform to strengthen its online brand presence. Its hosting in the Azure cloud is handled by the e-business agency SignTEK, which was already responsible for the project implementation.

Block Foods AG, which belongs to the Block Group, comprises four independent companies that manufacture beef and convenience products under the Block House label. Known throughout Germany, they cater to the gastronomy, the hotel industry, wholesalers and food retailers. With the new shop platform, selected quality products are made available for the first time via its own online shop and various marketplaces.

With the launch of the B2C and B2B shops, the business and sales processes of the Block Group were to be gradually digitalized in order to achieve a convincing customer experience across all corporate divisions.

Thomas Mänecke, CEO of Block Foods AG: "Originally founded for the quality assurance of products in block-house restaurants, our production facilities have developed into independent, sales-boosting companies that meanwhile generate more than two thirds of their turnover from supplying external customers. Therefore, it was a logical conclusion for us to consequently realign our online sales. Now it assures a maximum of ordering convenience for our customers which ultimately strengthens the block-house brand. With Intershop and SignTEK, we've found what we were looking for: a future-proof, highly scalable commerce platform for our ambitious digitization strategy and a strong project partner who can help us in all aspects of the implementation of our plans."

Axel Köhler, COO of Intershop Communications AG, adds: "The German e-food market is still in its infancy when compared with other countries. Driving the right strategy based on high-performance technology in the most secure cloud offers plenty of room for profitable growth and the conquest of new customer segments. We are pleased to be able to support Block Foods AG, another renowned wholesaler, in the digital transformation of its business processes."

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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