Beyond B2C: Enhancing Customer Reach through Marketplace Integration

Intershop introduces the Intershop Marketplace Adapter (IMPA)

  • Seamless exchange of Catalog, Product and Order information with Intershop Marketplace Adapter

Jena, December 11, 2008 – Intershop Communications AG introduces the Intershop Marketplace Adapter (IMPA), a standard software allowing businesses to further automate the sale of their online merchandise in high-traffic and immensely popular Internet marketplaces.

Intershop Marketplace Adapter simplifies the complex data transfer between Internet marketplaces and the Intershop Enfinity Suite 6 E-Commerce Software. With this powerful interfacing tool, online businesses can significantly reduce the operational costs of data maintenance and accelerate the exchange of product and order information.

“The IMPA solution offers a mutually beneficial interface for both an online business and a marketplace. The business gains significant visibility and increased sales, while the marketplace expands its product offering and increases the value of its website to the end customer.” says Tobias Zadow, Solutions Manager at Intershop.

In an increasingly competitive e-commerce industry, the most successful online business has mastered a multichannel strategy. A simple but powerful tactic in this strategy involves marketplace integration – a cost-effective and highly efficient way to increase online revenues. According to a study conducted by the German mail-order network, the potential for growth is enormous: in 2007 almost 40% of all mail-orders were placed on the Internet, the majority of those orders were placed on,,, and Amazon. These Internet marketplaces can be interconnected utilizing IMPA.

Intershop Marketplace Adapter was developed in cooperation with Intershop Communication AG and its longtime technology partner novomind AG. Intershop Market Place Adapter is based on novomind’s iPOEMTM software.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication