Analyze Customer Behavior in Real Time and Increase Shopping Cart Values

  • Real-time analysis for online product recommendations
  • Xerox boosts orders generated via product recommendations by 97 percent
  • Forrester confirms effectiveness of Intershop Advanced Recommendation Engine

Jena, Germany, February 8, 2011 – Browsing gardening books in an online store can trigger a never-ending stream of gardening book recommendations, but such unsophisticated methods no longer work with most shoppers. Accordingly, Intershop offers a solution that “learns” in real time. Based on prudsys RDE solutions, the Intershop Advanced Recommendation Engine builds on profile data and information obtained during previous visits to the online store but learns continuously and automatically through interaction with the customer. This approach avoids the need to create and update complex rules. In its latest survey of e-commerce platforms, Forrester confirmed the power of Intershop’s personalization solution.

The Advanced Recommendation Engine converts data obtained from real-time analysis into personalized product and information offerings, a process that also enables creation of individual recommendations for anonymous website visitors. Depending on sales objectives, the recommendation function can also be used to dynamically set prices in order to boost margins. Prediction of product demand is an additional feature, allowing better planning. It is also possible to tailor entire landing pages to specific customers, e.g., in conjunction with a personalized e-mail campaign.

One company that has successfully leveraged the solution is Xerox, a leading provider of document management and printing services and solutions. Visitors to the new customer area of the Xerox shop ( now benefit from an intuitive, attractive user interface. Customer response has been impressive, as the figures show. Average order value has increased by 27 percent and the extra order value generated by product recommendations is up by 69 percent since Xerox switched to the Intershop solution. The number of additional orders generated due to product recommendations rose by 97 percent.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication