With B2B e-commerce on the rise, capitalizing on the global B2B potential means making sure you’re easy to work with (and buy from), wherever in the world you operate. Getting that right depends on understanding how cultural preferences and buying behaviors of individual business buyers differ from country to country.
Intershop in the International News
Online retail is still a new frontier for food manufacturers – here are 5 tips to help you make the move.
With B2B e-commerce on the rise, China is poised to become the world’s largest online B2B market worth an estimated $2.1 trillion by 2020*. B2B suppliers will need to take into account the values, motivations and expectations of Chinese buyers if they want to capitalize on the huge potential of this significant market segment.
The new business to business (B2B) buyer is not the procurement department of the past – it is multiple end-user buyers, from different departments, all of whom have very distinct user-experience expectations.
Lars Schickner, director of Intershop‘s Innovation Lab, says customers will have ever greater expectations of retailers.
Last year we celebrated the 20th birthday of ecommerce. And with online commerce leaving those awkward teen years behind it, an exciting future lies in store.
Frustrated with formalised internal purchasing, individual B2B end-user buyers are bypassing procurement processes to buy direct whenever they can. We explore the changing realities of B2B online commerce and how B2B sellers should target this new – and growing – opportunity.
Over the course of this month, we’ll round up predictions from industry experts on the trends that look likely to change ecommerce and multichannel in 2015. Today our focus is on customer experience.
Intershop is enabling the international expansion vision for Mister Spex. The leading online optician’s new UK website – misterspex.co.uk – is the first in a series of European shop fronts to go live on Intershop 7, a leading omni-channel platform.
Purchasing in upper mid-market and enterprise organizations around the globe is evolving to where business buying is not the sole domain of corporate procurement; and in some cases the purchasing ‘rulebook’ is being ignored completely.
Intershop introduces a new class of savvy buyers that is bypassing what they believe to be a corporate procurement roadblock – and so creating a sophisticated market that B2B sellers must address.
Since Amazon first started trading, ecommerce has changed almost beyond recognition. A new generation of customers uses multiple touchpoints to find, buy, rate and return products.
Intershop, the leading independent technology vendor for omni-channel commerce solutions, today announced that it has released a new version of its analyst-acclaimed commerce platform – Intershop 7.5.
Mobile devices may be accounting for a growing volume of online purchases, but customers are still finding mcommerce a frustrating experience.