Location: Elite Park Avenue Hotel | Göteborg | Sweden
Traditional B2B sales have long been equal to sellers who travel around the world. Until recently as obvious as the herring of midsummer! But today we know that online and digital affect most purchasing processes, even within B2B. Regardless of industry or needs, people are used to searching for and receiving information on different channels and on their own terms. These may be web pages, social channels, and network sites or marketplaces such as Amazon.
We would love to meet you at D-B2B Göteborg and talk about your Digital Transformation. Together with our strategic partner Accenture Interactive and Fjord Design and Innovation, we will be demonstrating the impact of a perfect customer experience in B2B, to help you make the transformation which the digital revolution requires.
Simply designing websites or apps is not enough anymore –brand perception in B2B context with examples from Åhlens, Martin & Servera, Stadium and Ellos
Learn about what has changed and why will this impact the way you should think about the brand, from three industry experts at Fjord, Accenture Interactive and Intershop, as well as speaking about our clients Stadium, Åhlens, Martin & Servera and Ellos and focusing on the direct and concrete online experience of the brand in the B2B context.