Data sits at the foundation of myriad challenges and opportunities for standout customer experiences and is at the very core of the hybrid service paradigm – where balancing an online/offline set of customer interactions is required for an optimized service business.
Having the right data at the right time in front of the right people has become more important than ever. Therefore this year’s business platform will cover the 3 most important areas where data will drive performance and delivery forward:
E-commerce evolves and evolves fast! Customers have compelling demands on the way they see and manage their installed base and purchase spare-parts and services. B2B buyers compare their experience with their suppliers with their private B2C shopping experience, which sets their level of expectation higher and higher. Is your aftermarket digital sales channel adapting to the new challenges, or is it fossilized in a previous era? We can show you how data is the key tool to achieve and maintain customer happiness, and get the best from your long-term relationship with them.
Tackling the aftermarket challenge is essential for any manufacturer. Obviously, there is a lot to gain from your installed base of customers. Knowing the aftermarket lifetime value of your services/products could be a goldmine!
Do you want more information on Copperberg Aftermarket? Please visit the event page.
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