Van de Velde Chooses Intershop for Multi-Brand Platform

Simply Elegant

Belgian company Van de Velde is a leading producer of luxury lingerie with global brands, such as Marie Jo, PrimaDonna, and Andres Sarda. Following a series of acquisitions, the company found itself with an extremely complex e-commerce infrastructure, including different store systems for individual brands.

To simplify these resources and streamline management of the various brand stores, Van de Velde opted for a centralized platform from Intershop.


  • Create an online version of the premium in-store shopping experience with extensive customer assistance tools and virtual fitting system.
  • Standardize the various e-commerce systems and enable centralized management on an optimized platform—with a project timeframe of less than one year.
  • Open up new customer segments and cross-selling opportunities with the aid of multi-channel shopping experiences.


  • With Intershop 7, Van de Velde now has a high-performance e-commerce solution with a range of powerful features, including an easy-to-use content management system (CMS).
  • By using a single e-commerce platform to market all its luxury lingerie brands across all available channels, Van de Velde has significantly reduced its admin costs.
  • The solution also boasts other fashion-specific features as well as integrated support for multiple currencies, tax rates, and languages.

Other Benefits

  • A “styling window” helps customers choose the right lingerie product for a specific body shape, outfit, or occasion.
  • Cross- and up-selling elements suggest matching products within the same lingerie series.
  • Customers can also add products to wish lists and compare them before purchase.
Unifying our e-commerce approach with the help of Intershop and Fenego is enabling Van de Velde to reach out online to existing customers, but more importantly to reach out to new customers, inviting them to have a multi-channel experience.

Philippe Vertriest

Business Development Director at Van de Velde

Simply Elegant


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Roelof Swiers
Roelof Swiers
Sales Representative Benelux