Intershop Customer Spinner SPINNER: Target-group specific online shop

Learned from B2C, redefined in B2B

Spinner implements a B2C shopping experience for more transparency for their B2B customers.

SPINNER GmbH-image

As one of many initiatives under the banner of “digitalization”, the launch of e-commerce had already been extensively analyzed and designed by the management. In addition to increasing reach and brand visibility in the digital channels, the company focused on generating online leads of future new customers as well as on increasing the business process efficiency. So, how did SPINNER achieve these ambitious goals? By deploying a powerful commerce platform: Intershop!

For 74 years the SPINNER Group has been setting standards with its products in high frequency technology. With its headquarters in Munich and production facilities in Germany, Hungary and China, the SPINNER Group employs around 1,000 people worldwide. Leading companies in telecommunications, broadcasting, mechanical engineering and industry still rely on first-class engineering, outstanding series products and individual solutions from SPINNER today.

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SPINNER GmbH ManufacturingWholesale

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more online leads

Within one year the SPINNER Group was able to increase the number of new online leads by 400 percent.

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reduced efforts

The total effort in the order entry process was reduced by 90 percent thanks to the online shop.

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product images

A dedicated photo studio was set up in order to create over 3,500 new, standardized product images for the new online shop.

The challenge
  • Increase reach and brand visibility, process efficiency and the number of new online leads by implementing a powerful, highly scalable B2B commerce solution
  • Standardize product data and create over 3,500 new product images
  • Interface to the ERP system to synchronize price lists, customer and order data
The result
  • Intershop Commerce Platform with attractive licensing model and state-of-the-art standard functionality for B2B business processes and international business growth
  • Agile project management approach with first product release according to the MVP (Minimum Viable Product) principle
  • B2C-like shopping experience with digital self-service options for more empowerment and transparency in the purchasing process
"SPINNER's e-commerce offensive had three objectives: more online leads, increasing efficiency in our processes and opening up new markets. In just one year we registered 400% new leads and up to 90% less effort in order processing. This has already enabled the SPINNER Group to reach new customer segments."
Matthias Riedinger Project Manager Digitalization at SPINNER GmbH
Want to know more about topics mentioned? B2BB2C ManufacturingWholesale

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Our specialist Peter Dietrich Vice President Sales DACH Phone