New markets with a click

Penti is a well-known brand in Turkey and has evolved from a specialist sock retailer to the very successful underwear retailer it is today. With a compelling customer experience in more than 500 stores worldwide and on their website, they realized the potential of omnichannel commerce following the migration from Magento to Intershop.

Penti visual: Internation growth with digital sales channel

The Turkish retailer Penti started its business in 1950 with the sale of socks. Today Penti is the market leader for lingerie, beachwear, legwear and everyday wear and currently operates more than 500 shops on five continents. In addition, the web shop attracts more than 60 million visitors annually.

Visit shop

Penti Giyim Tic. A.S.



stores worldwide




million online shop visitors annually

The challenge
  • Replatforming: existing Magento solution lacking performance and functionality
  • Insufficient possibility of further development of commerce functionalities for more customer loyalty
  • Offline and online commerce needed to be closely interconnected
The result
  • Intershop Commerce Platform as a new technological basis
  • Implementation by partner Myra New Media (MNM)
  • Multi-level advertising campaigns possible
  • Implementation of Click & Collect
  • Business intelligence for the target group-specific development of product
"Our shop supports us in responding to rapidly changing online trends and consumer demands at all times. The ability to create multi-level advertising campaigns was very important for both our online and offline business. Now that we have a single e-commerce infrastructure to maintain and work we have been able to simplify our day-to-day operations significantly".
Fehime Garan Senior E-Commerce Manager at Penti
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Harold van der Horst
Our specialist
Harold van der Horst