Socks, beachwear and lingerie: How Penti shapes and grows a market

New Markets with a Click

Penti is a well-known brand in Turkey and has evolved from a specialist sock retailer to the very successful underwear retailer it is today. With a compelling customer experience in more than 500 stores worldwide and on their website, they realized the potential of omnichannel commerce following the migration from Magento to Intershop.

Challenge

  • Existing Magento solution lacking performance and functionality
  • Insufficient possibility of further development of commerce functionalities for more customer loyalty
  • Offline and online commerce needed to be closely interconnected

Solution

  • Intershop Commerce Suite as a new technological basis
  • Implementation by partner Myra New Media (MNM)
  • Multi-level advertising campaigns possible
  • Implementation of Click & Collect
  • Business Intelligence for the target group-specific development of product concepts
"Our shop supports us in responding to rapidly changing online trends and consumer demands at all times. The ability to create multi-level advertising campaigns was very important for both our online and offline business. Now that we have a single e-commerce infrastructure to maintain and work we have been able to simplify our day-to-day operations significantly."

Fehime Garan

Senior E-Commerce Manager at Penti

Penti Giyim Tic. A.S.

Business Model
B2C

Sector
Retail

Implementation Partners
MNM Teknoloji A.S.

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Harold van der Horst
Harold van der Horst
Marketing Director EMEA