BookSpot implements central platform for multiple webshops

Highly distinctive with clicks and bricks

BookSpot is a Dutch online bookstore that has been part of the Audax Group since April 2020. The Dutch media group with around 1,300 employees supplies a total of 170 own branches, 880 franchise stores and 5,400 sales outlets in the Netherlands and Belgium. In addition to BookSpot, its portfolio includes the brands Bruna, AKO and The Read Shop - as well as 11 media titles (including Weekend, Vriendin and Santé) with more than 3 million readers per month.

In terms of digitalization, BookSpot uses the Intershop Commerce Platform, which is now being deployed as the central commerce platform for the webshops of all Audax brands, based on the know-how available within the company and the experience gained from previous projects.

Challenge

  • Strengthen and grow all online sales channels
  • Integrate the e-commerce strategy for multiple webshops and sales channels for consumers, own shops, franchise shops and distributors
  • Offer customers a 360° experience, combining online and offline data
  • Improve the mobile user experience and conversion 

Solution

  • Migration to the latest version of the Intershop Commerce Platform
  • High scalability and architecture enables easy addition and central
  • Management of additional sales channels for B2C (consumers) and B2B (shops and Distributors)
  • Improved personalization for a better customer experience and up- and cross-selling
  • Integration with SAP ERP and the existing PIM, CRM and BI platform
We chose the Intershop Commerce Platform because we had the expertise in-house and we knew that adding new sales channels was very easy. In addition, the solution’s high scalability is convincing.

DANIËLLE VROMANS

HEAD OF DIGITAL BUSINESS AT AUDAX

BookSpot B.V.

Business Model
B2B
B2C

Sector
Retail

Implementation Partners
De Nieuwe Zaak eCommerce B.V.

Synaptic Commerce Partner
A.I. for Search

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Roelof Swiers
Roelof Swiers
COUNTRY MANAGER BENELUX