A convenient shopping experience for B2B customers

CWS is driving its digital transformation. This leading global provider of washroom hygiene and textile solutions offers its B2B customers an easy-to-use online store and service portal powered by Intershop technology. But that’s not all. Since relaunching its e-commerce platform, the company has also begun leveraging the Internet of Things (IoT). Using smart soap and hand towel dispensers that monitor fill levels, for example, CWS can now optimize its storage and procurement processes.

CWS International GmbH-image

The CWS Group is one of the leading international service providers of professional textile services and washroom hygiene solutions. This includes the familiar CWS towel, soap and fragrance dispensers as well as dust control mats, workwear and protective clothing. All the services are offered in a flexible rental service.

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CWS International GmbH ServicesWholesale


billion euros revenue in 2020


employees in 15 countries

0 +

locations in Germany

The challenge
  • Provide each B2B shopper with a role-specific selection of products, services, prices, and options
  • Integrate a range of proprietary systems and services from third-party providers plus a centralized back-end processing tool for store users
  • Provide sufficient scalability and performance for future growth and roll-out in multiple countries
The result
  • Powerful, scalable Intershop Commerce Platform with individually tailored key account stores that provide customized content for each customer
  • Extended B2B module for a convenient shopping experience
  • Integration of IoT elements (e.g.: fill-level monitoring), ERP and CRM systems for efficient customer data management and optimal control of business processes
  • High degree of customer-specific functionality combined with reliable, documented code and all relevant legacy data from the previous system
"Digital commerce is a key driver of our strategic business growth. A complete relaunch of our existing web store was absolutely essential in order to maintain our competitive edge. We’re extremely pleased with the new Intershop platform, both from a technological and a commercial perspective. Our B2B customers now benefit from a cutting-edge store and a more convenient shopping experience."
Alexander Krames Team Lead E-Commerce at CWS International
Want to know more about topics mentioned? B2B ServicesWholesale

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Peter Dietrich
Our specialist Peter Dietrich Vice President Sales DACH Phone