From Traditional Mail Order to Multi-Channel Commerce

Bakker is Blossoming

“Bringing more green into people’s lives”—that is the mission of garden mail-order specialist In just a few short months, this conventional mail-order business became an online provider for gardening enthusiasts across Europe. How? Using the Intershop e-commerce platform. Bakker is now leveraging that platform to pursue its goal of becoming Europe’s leading multi-channel garden company.


  • Digitally transform Bakker from a conventional mail-order business into Europe’s largest online vendor of flowers and plants.
  • Create an exciting online experience that offers lots of practical tips and ideas and presents as a valuable resource for gardeners.
  • Provide a powerful and stable e-commerce solution with centralized management of all of Bakker’s country-specific storefronts.


  • Intershop Commerce Management 7 as a comprehensive and scalable e-commerce platform for the Bakker online store.
  • Personalized shopping experience based on purchase history thanks to on-site search and visual merchandizing solution from Fredhopper.
  • Cloud-based e-commerce platform (Amazon Web Services) with standard integration of payment provider (Ingenico).

Other Benefits

  • Redesigning the website and optimizing it for mobile devices (e.g., smartphones) has significantly increased the average number of items per order.
  • Where Bakker used to rely on direct marketing, it now acquires most of its new customers through tailored online content—also on social media platforms, such as Facebook.
  • Approximately 1,000 new content pages per language, 800 new images, and more than 30 videos with gardening tips: top-class content makes a rewarding user experience.
We really wanted to be able to make changes easily and rapidly via the Intershop content management system, both centrally and regionally. We have to deal with a lot of botanical legislation, which often means we need to amend content.

Paul Geraeds

Managing Director at

Bakker is Blossoming


Contact us now

Roelof Swiers
Roelof Swiers
Sales Representative Benelux