When a Digital Strategy is not Enough to Meet Goals
In last November’s report Predictions 2019: Digital Business, Forrester predicted that in 2019 B2B commerce will drive profit as well as disruption. Digital touchpoints will become more than a consumer channel as companies look for new opportunities for operational improvement.
So here we are into 2019, is it true? You may find your company facing the opportunities presented by the promise of B2B commerce. With it, the need to innovate now for future success, and struggling with the challenge of identifying the right aspect of a strategic plan that’s going to allow for the fastest implementation and return.
The good news? B2B commerce platforms have matured to the point of enabling real change in an organization. The Q3 2018 Forrester Wave: B2B Commerce Suites sums it up: Commerce suites have finally caught up to the complex needs of B2B businesses. Now companies have a real opportunity to take a holistic look at their commerce and business strategy and innovate around a new digital future.
The need for a rapid start to any digital initiative is shown in a recent Intershop study where 68% of respondents said that speed of implementation is more important than perfection. By weighing opportunity against risk, it would seem most companies are opting to fail fast and learn fast as a general practice.
Intershop experts Brian McGlynn and Andrej Maihorn have teamed with Forrester expert Nigel Fenwick for a discussion on taking digital strategy into action. Download the webinar Lead, Follow or Get Left Behind: B2B E-commerce Gets Real and get expert advice on:
- What industry trends will affect how you think about digitization
- Where the right roadmap can take your company
- How to tackle channel conflict and create a winning scenario for all