Traffic and Conversion Rate: Use Cases for Progressive Web Apps and What Companies Can Learn From Them
PWAs have long since ceased to be a trendy topic. They represent a consequence of the decision to offer customers the best possible user experience. For most people, the smartphone is a daily companion. Companies should therefore decide to offer their customers an attractive mobile experience. This decision has a positive effect on company goals. If you are now wondering whether your company can also benefit from this, let yourself inspire by the following use cases from different industries.
- Quality for media companies
With the help of a PWA, the Japanese media company Nikkei has succeeded in raising the quality of its online offering to a new level. The previous website was neither optimized for fast loading times nor for mobile access. It took about 20 seconds to be fully usable. This changed drastically with the introduction of its own Progressive Web App. The app now makes the pages load 75% faster. In addition to the positive effects in terms of SEO, a fast loading time also promotes user retention. In the case of Nikkei, the resulting benefits are a 2.3 times higher organic traffic and a 58% higher conversion rate. In addition, there are 49% more daily users and twice as many views per session as before.
- Mobile shopping for fashion brands
George.com is a leading apparel brand in the UK. Users have high expectations of mobile shopping. The approach to implement their own PWA therefore followed the principle of "mobile first".
The average loading time is 3.8 times faster due to the PWA and at the same time the bounce rate has halved. It also shows that when users launch the PWA from the home screen of their smartphone, their website visit will last on average 28% longer. As a result, page views increased by 20% per visit. Consequently, the conversion rate also increased by 31%.
- Increased conversion rate for ticket purchases
The Indian ticket distributor BookMyShow has turned its old website into a PWA. The PWA needs 54 times less storage space on Android than the native app and even 180 times less than the iOS app. The speed advantages are also great. The PWA takes 2.94 seconds to load and makes it possible to complete the order process within 30 seconds. The PWA is also reliable in mobile networks with low bandwidth or unstable connections. Content is stored in the background, so tickets can also be booked without an Internet connection. After the device is reconnected to the Internet, the data gets transmitted and the booking is confirmed. These improvements lead to a substantial 80% increase of the conversion rate.
- Twitter: Smaller, Faster, Better
Twitter published its PWA with the goal of making its service available to millions of people in developing countries in Asia, South America and Africa. By using Twitter Lite, slow mobile networks, expensive data tariffs or limited storage space on the smartphone are no longer an obstacle to a compelling customer experience. Compared to the native app, the range of functions has been reduced to the essentials.
The focus was on reducing data consumption. The integrated data saver mode gives the user additional control. Scrolling through the timeline reduced data consumption by up to 70%.
Twitter itself describes its PWA as the fastest, cheapest and most reliable way to use Twitter and its success cannot be denied. Twitter Lite is used to transmit 75% more tweets than the native app. In addition, the bounce rate has been reduced by 20 % and 65 % more pages are visited per session.
For all those interested in technology there are further details on the implementation here.
Your own PWA
The Intershop PWA is the starting point for your individual Progressive Web App. Benefit from our ready-made solution and offer your customers a completely new user experience.
Contact us and let us advise you on the simple implementation and the various expansion options.
Find out more at: https://www.intershop.com/en/progressive-web-app