Investing in the digital future of B2B

Investing in the digital future of B2B

The success of B2B commerce to a large extent relies on more seamless integration of information and IT systems. But where are organizations at right now? And what will the next investments look like?

In our e-commerce research report “Taking the Fast Track into the Digital Future of B2B Commerce”, organizations confirm that both the sales (59%) and marketing (54%) functions have seen the biggest impact of B2B IT integration efforts to date, although 43% also highlighted after sales operations had been impacted.

Organizations are also actively leveraging new tools and capabilities to recalibrate their B2B commerce approach. Almost all (99%) had invested in at least one tool or capability in the last 12 months; around half (53%) had
invested in cloud-based services, closely followed by e-commerce systems (49%) and mobile applications (48%).

In terms of investment priorities for the next 12 months, mobile applications (50%), cloud-based services (47%) and e-commerce platforms (43%) topped the list. Almost half of respondents (48%) confirmed these investments are being driven by the desire to create efficiencies across the organization and the commitment of senior management to innovation (47%).

For others, responding to customer demand (44%) and fear of falling behind the competition (39%) were among the primary motivations.

Almost 45% of respondents identified their sector as being heavily reliant on up-to-date technology, with automotive (68%) and hi-tech manufacturing (57%) most likely to select this. By contrast, the tools sector (27%) was least reliant on cutting-edge technologies.

For a more in-depth look at the digitalization mega trends, download your copy of the full report for free here.

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