How to know if you should choose Cloud Commerce for your business
Nowadays, there is so much information available that pertains to Cloud Commerce and its benefits. Cloud Commerce is an incredible e-commerce architecture however, it does not work for everyone. This article points out some challenges that businesses face which can be solved by Cloud Commerce. If you feel that the challenge is relevant to you, keep on reading to find out how 5 benefits of Cloud Commerce may aid your business.
You are seeking a low-cost solution.
Some businesses choose to run and maintain their own infrastructure which is labor-intensive and time-consuming, leading to exorbitant internal costs. By maintaining their own infrastructure, they have to possess high purchasing power to afford the software and the constant roll-out of updates. The initial cost is ridiculously high and it does not get any better in the long run.
This is why Cloud Commerce has gained popularity over the years due to the lower cost of maintenance. Cloud Commerce charges users based on a pay-per-use billing model and therefore, since you are paying only for the resources that you use, it is a minimal cost. This makes employing a Cloud Commerce provider’s service much more cost-effective than other proprietary / on-site e-commerce platforms.
Moreover, Cloud Computing resources such as processing power, memory, storage and networking resources are rented and fall under a pay-as-you-go model. This is different from traditional hosting methods where the resources could only be employed through individual machines, servers and contracts with single data center and networking partners.
You require a fast roll-out.
Many businesses tend to fall out of the competition because they launch their idea and vision into the market too late. With so many large and medium enterprises having generous budgets, they can easily acquire the resources needed to be the first at everything. The time-to-market, which is the time between conceiving an idea and the production launch, is a critical success factor. E-commerce businesses that launch in the market first have a first-mover advantage and achieve higher margins than their competitors before the price war begins.
Cloud commerce allows for rapid expansion into new markets, shorter innovation cycles and Cloud servers do not require much initial set-up. The required resources can be accessed quickly without the need for major investment and by eliminating the lengthy implementation and customization phases, all these factors contribute to the ability for your business to launch faster. As demand decreases, allocated resources can be scaled back.
You want your IT team to focus on more important projects.
Many companies rely on their IT team to manage the whole complexity of the system operations and ensure routine maintenance. This causes the IT team to lose focus on strategic projects and thus, waste resources such as time, labor and costs on an area that could be more efficiently outsourced. An e-commerce solutions provider has the resources to handle every detail from start to end as well as provide 24 x 7 x 365 Managed Services Support. This means that despite engaging an e-commerce solutions provider, the business is still able to access and have full control of the web platform anytime, anywhere. So, there is no need to worry about the platform any longer and this allows the IT team to better focus on their core competencies, maximizing their potential.
You want flexibility and growth.
Expansion into new markets seems like an impossible task for many small to medium enterprises because of the inflexibility of their e-commerce platform as well as the lack of financial resources. The flexibility provided by Cloud hosting allows companies to expand into new markets, even globally, without having to open new offices. Cloud hosting providers have data centers across the globe and therefore an office in Australia can easily expand into the US market without having to open an office there. Cloud hosting also enables the customization and integration of software applications according to the needs and preferences of the business and it is a streamlined and agile cloud-based platform, which means that an authorized personnel can access data from any location, at any time and from any device.
Your business needs scalability and reliability.
Many e-commerce businesses experience IT issues on a regular basis, especially during high traffic periods such as Black Friday, because their hardware, processing power and network operations just cannot accommodate the large market demand. One of the main motivations why many companies are starting to adopt Cloud Commerce is due to its scalability. This allows the business to scale the resources based on their demand and hence, avoiding wastage on unused resources and any unnecessary expenses. The flexible scalability of the Cloud further allows for easy management and control of the allocated computing power and resources to adapt the website's system to meet changing market demands and needs. This highly reduces the likelihood of failure within the hosting service components during peak demands.
Lastly, Cloud Commerce runs on multiple servers, making it more dependable. Even if there is an issue with one of the servers, it will not hinder the progress and operations of the business since it is still possible to draw resources from the other servers. The backup of data and recovery solutions are way more enhanced within a Cloud hosting environment, so in the unfortunate event if something does go wrong, data can easily be restored. Cloud hosting can also be configured to be geo-redundant across multiple cities or countries, so if one data center was to be rendered offline, the critical business applications such as e-commerce applications, CRMs or ERPs would still continue to function normally.
Intershop Cloud Commerce has partnered with Microsoft Azure to offer you a seamless and effective experience with full control and scalability of your Cloud hosting, please check out our website: http://intershop.com/cloud-commerce/ or http://intershop.com/au/cloud-commerce/ for our Australian services.