Jena, Germany, August 25th, 2017 – The internationally renowned drinking water optimization expert BRITA Group is moving its commerce platform to Intershop.
As part of a newly developed global brand commerce strategy focusing on seamless user experience alongside the customer journey, BRITA decided to shift its digital infrastructure into the cloud and reviewed the complete technology stack. Following an intensive analysis, the company opted for a migration to the Intershop Commerce Suite to fuel its ongoing internationalization initiative. It combines the high level of flexibility of the Intershop commerce platform with the flexibility and performance of running the system on Microsoft Azure.
Peyman Pakzad, Senior Digital Manager International at BRITA, explains, “Being able to scale on a global level is a high priority for our business. Therefore, the internationalization capabilities and subscription features of the Intershop Commerce Management B2X platform meet our business and marketing strategy perfectly.
Joachim Blömeke, Director International Business Applications at BRITA, adds: “Having the possibility to integrate the commerce platform seamlessly with our content management system and other BRITA IT solutions using Intershops powerful REST API was essential for our decision”.
Axel Köhler, COO at Intershop, adds: “We are proud to announce that BRITA, a company with a long tradition, is among the first clients using our brand new subscription feature. The subscription delivery system is especially useful for consumable goods that are replaced at regular intervals. In the age of the customer, easy to manage user centered services are absolutely inevitable. Furthermore, all desired features should be accessible anywhere and interlinked, regardless whether the customer uses the smartphone, the tablet, in the store, etc.”
With the international rollout, the platform will be able to manage state-of-the-art B2C and B2B e-commerce transactions.
The front-end experience of the new scalable BRITA brand commerce platform will be delivered using the Magnolia content management system.
BRITAs digital lead agency Ray Sono is heading the creative development and the technical implementation.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.