E-food: ordering groceries online

While clothing and books are still the most common online purchases, the e-food sector offers enormous potential for full-range players, specialty retailers, and food manufacturers.

Integration

The perfectly integrated online supermarket

Rapid delivery is particularly important for fresh and frozen food products. To achieve the essential speed, you need seamless integration with your logistics partner’s systems—which is easy to do with Intershop.

Click-and-collect

Order online, pick-up in person

Many customers use click-and-collect when buying groceries online. With Intershop, you can merge your online presence and offline stores to create a richer shopping experience.

Personalization

Using recommendations with e-food

Make the most of your online supermarket with cross- and up-selling options, e.g. product recommendations.

B2C or B2B: e-food is the future

Refrigerator empty, but no time to shop on the weekend? The ability to buy food online and have it delivered to your door is a welcome convenience for many people. In the food wholesale sector, vendors have been digitizing their order processes for some time. The decisive factor in B2B e-commerce is having access to consistent product data across all available channels. With Intershop’s extensive out-of-the-box functionality, it’s easy to integrate your existing ERP system.

Intershop—the perfect partner for the e-food sector:

Mobile, chat, voice, or B2B platform: it’s essential to connect with all your customers through all possible channels. With Intershop, you can integrate every available touchpoint.

Time is money: let customers browse your entire range in seconds with the integrated Solr search instead of roaming the aisles or leafing through long lists.

Product recommendations are a key advantage in online food retailing. With Intershop, you can implement cross- and up-selling options as well as smart personalization through simple integration.

Added-value content: provide recipes and menu suggestions for your retail customers or excel in B2B with special service offers and technical information—all linked to the relevant product pages.

Intershop’s multi-client e-commerce solution enables fast and cost-efficient roll-out in new global markets or with new branded stores, without disrupting your existing operations.

E-Food – Opportunity and Challenge

Potential and pitfalls in online food selling

Fresh Every Day

Read why Dutch fresh produce supplier Daily Fresh Food chose Intershop for its B2B store.

View customer story

The Intershop platform allows us to show different pages, with relevant content tailored to their needs. This way, a pizzeria that orders once a week sees different products, with different prices, than a restaurant owner who has 40 restaurants and orders on a daily basis.

Kristina Ossmark

Marketing Director at Martin & Servera