E-Commerce for the Food and Drink Industry
One of the key characteristics of the modern consumer is mobility. Thanks to the Internet, they can now swap the traditional shopping cart for a 24-hour digital version. When they do, the most commonly purchased items are still clothing and books. But the food and drink industry is catching up fast and has enormous potential for future growth.
Now is the time to beat the rush and make the move online.
Your customers should not only love shopping in your store, they should also feel right at home. With the Intershop e-commerce platform, you can create shopping environments that are perfectly tailored to your customers.
In the online food sector, quick delivery is essential to ensure that items remain fresh. Same day delivery is the ideal scenario—which calls for a strong logistics partner. Intershop e-commerce provides all the tools you need for smooth order processing and seamless integration with all external providers.
M-commerce is set to transform e-commerce by offering a host of exciting possibilities for vendors and customers. Smartphones and tablets are established shopping tools that are increasingly being used to buy groceries as well. Intershop allows you to manage all interaction with customers - whatever devices they are using - within a single, centralized system.
- 60 % of all supermarket customers want to check product information on their smartphone.
- 49 % of all supermarket customers aged 18 to 34 would like to buy their groceries online.
- 36 % of all supermarket customers prefer to shop using a dedicated app.
- 11 % of all supermarket customers have already purchased groceries via their cell phone.
- 67 % No standing in line
- 43 % Home delivery
- 39 % Wider range than in brick-and-mortar store
- 30 % Saves time
* Source: German consumer study (2013) on behalf of Symphony EYC, a world leader in IT-based optimization of retail business processes
Intershop’s comprehensive content management system and simple back-end tools impressed us. Furthermore, Intershop’s platform is not resource hungry, which was a pleasant surprise given all the functionality available.
E-Commerce Director, Majestic Wine
Our online customers receive our usual high quality of service. Each order is picked individually, which means we can cater to specific requests, such as unripe bananas or especially thinly sliced ham. I’m extremely satisfied with the way our online business is developing. Once a customer has tried our online store, they start to use it regularly for their weekly shopping. The main attraction for customers is the time they save—whether picking up in-store on the way home from work, or if we deliver straight to their door.
General Manager, Edeka E-Center Sulingen, Germany