Rethink! MAD Minds 2017 Europe

Ort: Berlin

The leading digital marketing event in Europe for marketing professional

Rethink! MAD Minds Europe is an international knowledge and project exchange platform. Bringing together 150+ CMOs, CDOs and marketing decision makers to discuss key industry topics, share knowledge, create new partnerships and identify opportunities for their business.

Rethink! MAD Minds Topics

Digital Marketing

How can the consequences of an increasingly digitalised word be translated into an integrated marketing strategy?

Digital Transformation

How does it affect the role of the CMO and the constellation of the C-suite?

Marketing ROI & Innovation Strategies

What opportunities do new technologies bring and how can their effectiveness best be measured?

Big Data Analytics & Customer Insight

How can you best extract social big data as well as successfully and efficiently integrating big data into your CRM system?

Marketing Technologies & Content

What innovative communication strategies exist in the digital age for achieving mass customisation?

Marketing Communication and Customer Engagement

What is meant by customer loyalty and how is it achieved?

Digital Readiness and Brand Management

What is the relevance of brands in the digital age and how can you design a consistent brand experience?

Omni-Channel and Customer Touch Points

Why is it so important to reach clients through multiple channels and how can you successfully implement a total omni-channel customer experience?


Intershop Events

Patricia Prawos
Marketing Manager

Intershop Events

Harold van der Horst
Marketing Director EMEA-West