The Kruitbosch Portal for Bicycle Retailers: A Unique Approach to Online Shopping


Ever since the formation in 1955, Kruitbosch has been evolving continuously. In the first few years, the company had a strong local presence as a wholesaler in bicycles and accessories. Eventually, it evolved into an international chain with a partner network that consists of over 2,500 dealers. It reaches the end customer through offline and online specialty bicycle shops.

With the digitalization of its ordering system, Kruitbosch has created a basic prerequisite for achieving its ambitious growth targets for the coming years.

About Kruitbosch:
Kruitbosch has transformed from a wholesaler of bicycles and accessories into a retail partner for specialty bicycle retailers. The company also owns bicycle brands Cortina, which sells city bikes and e-bikes, and Alpina, a brand of kids’ bikes. With every activity, Kruitbosch puts the customer in the center of attention. And the passion for bikes is what unites everyone within the company.