Embracing the Digital, but Keeping it Personal

Welcome, Digital Future!

Whether intelligent dispensers filled with tools or shelves that replenish themselves thanks to automated reordering: Würth welcomes digitization like almost no other company. Intershop's e-commerce solution is at the heart of this strategy providing the needed flexibility and stability.

However, despite all its commitment, Würth's management doesn´t lose sight of the most important thing in wholesale: personal customer contact.

Challenge

  • More touchpoints for more service, with constantly growing customer demands
  • Individual prices at each customer contact point, at any time
  • Networking of more and more new services

Solution

  • Integration of Intershop in SAP, Prudsys and StepStibo
  • Omnichannel: online shop, hand scanner, app, punchout to marketplace or ERP, vending machines or TwinBin
  • Intensive, ongoing evaluation of all processes through A/B tests, scientific investigations and empirical studies

Advantages

  • Steady growth with low business risk due to variety of sales opportunities
  • Strong brand loyalty
  • High customer retention
For us, e-business is more than just a web shop.

Gerard Scheffel

Head of E-Commerce at Würth

Würth Group

Business Model
B2B

Sector
Manufacturing
Wholesale

Synaptic Commerce Partner
Solr
Omnichannel Personalisierung: Recommendations
StiboSystems STEP - PIM
Google Analytics
SAP ERP
FirstSpirit
eggheads Suite

Downloads

Contact us now!

Roelof Swiers
SALES REPRESENTATIVE BENELUX

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Intershop and Würth Are Extending their Existing Cooperation