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4Care Introduces Mobile Commerce with Intershop

The Best Platform for Lensbest

German medical product manufacturer 4Care has optimized its online store at Lensbest.de for mobile commerce. Customers can now repeat past orders, request information, or purchase care products via their smartphone or tablet. 

Thanks to Intershop and its partner dotSource, the platform upgrade was a resounding success. The back-end now features consistent product categories for easier store maintenance. In addition, the use of APIs and Intershop’s Synaptic Commerce solutions makes it simple to add or remove third-party systems, including blog, ERP, payment, and newsletter platforms.

Challenge

  • Implement an omnichannel solution for Lensbest.de to manage an ever-growing range of touchpoints.
  • Update the existing store for the mobile era, e.g., dynamic page loading to reduce data usage.
  • Integrate interactive tools and info videos on eye health to create the perfect customer journey.

Solution

  • The upgrade to Intershop Commerce Management 7 provides the flexibility and scalability required for quick and easy roll-out of new stores.
  • Responsive web design ensures content is optimized for a wide range of devices—from smartphones to tablets and PCs.
  • Intershop Promotion Engine enables custom-built campaigns and personalized offers.

Other Benefits

  • Intuitive: Intershop’s easy-to-use search and navigation functions help customers quickly find what they are looking for.
  • Interactive: Lensbest.de also offers style advice, making it one of Germany’s most attractive online retailers of glasses and contact lenses.
  • Intelligent: thanks to Intershop’s multi-client capability, Lensbest.de and its eleven partner stores can all be managed centrally and for all relevant channels.
Since the relaunch, the online store stands at the highest level in terms of both content and technology. It is part of the newest generation of interactive shopping portals. In the future, Lensbest.de intends to be an interactive tour guide for customers, accompanying and advising them as they search for the perfect product.

Tobias Freutel

Head of E-Commerce at 4Care GmbH

4Care GmbH

Business Model
B2C

Sector
Manufacturing
Retail
Wholesale

Implementation Partner
Salmon
dotSource GmbH

Synaptic Commerce Partner
Service Connector PAYONE
DiVA
Microsoft Dynamics Nav
FACT-Finder

Downloads

Contact us now

Ingo Langen
Key Account Manager

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