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GartenXXL Thriving with Intershop

Green Means Go

GartenXXL is an online haven for gardening enthusiasts in Germany. The store offers some 20,000 products from the likes of Gardena, Bosch, and Kettler—everything from lawn mowers and barbecues to plants and bulbs. Operated by Tengelmann e-Stores GmbH, the site was launched in 2013 using the Intershop e-commerce platform. In 2017, GartenXXL was named one of the best online retailers by German business newspaper Handelsblatt. Looking to the future, it’s all green for go.

Challenge

  • Create a competitive online garden center quickly and inexpensively with a project timeframe of only 100 person-days.
  • GartenXXL received a specially modified version of Intershop Commerce Suite with a number of additional features and interfaces.
  • Support multiple payment options, including purchase on invoice, credit card, PayPal, direct debit, payment in advance, and Sofort instant transfer.

Solution

  • Intershop Commerce Management 7 as a fully featured, scalable, and flexible omni-channel solution offering full integration with the existing ERP system.
  • Less cart abandonment thanks to the integrated on-site search and recommendation engine from FACT-Finder.
  • Integrated online magazine offering a host of tips and helpful ideas for garden and balcony design.

Other Benefits

  • Numerous video guides for all kinds of customer needs.
  • Barrier-free web design enabling easy access to GartenXXL for visually impaired users.
  • Very high conversion rates thanks to well-developed user experience.
Across the board, Intershop meets our complex requirements for a high-performing e-commerce solution. The Intershop platform proved to be a welcome revenue driver in the wake of our heavy investment in brand marketing campaigns.

Jens Schürks

Head of Software Development at Tengelmann E-Stores GmbH

GartenXXL

Business Model
B2C

Sector
Retail

Industry
Domestic Needs Nonfood

Synaptic Commerce Partner
FACT-Finder
DiVA
Insurance and Warranty Extensions
Service Connector Computop

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Soeren Richter
Customer Success Manager