Who’s driving the digital agenda?

Who’s driving the digital agenda?

I’ve been writing many blogs recently about B2B digitalization – examining the impact of e-commerce, system integration and what this all means for the business and competitor landscape. But who is driving the digital agenda?

In our 2016 e-commerce research report “Taking the fast Track into the Digital Future of B2B Commerce”, almost half the respondents (46%) confirmed tech savvy leaders like the CEO and CIO are spearheading their organization’s digital transformation. But it’s not just senior executives who are driving or communicating the digital vision – responsibility appears to be cascaded across organizations.

Indeed, 40% of organizations say the IT department as a whole is the primary driver of digitalization with a third (33%) saying it’s the non-C-level senior IT team that is accelerating digital adoption.

For others, however, it is senior marketing and sales management (29%) and operations management (25%) – individuals working at the sharp end who need to enable their organization to become more agile fast - who play a leading role.

In terms of identifying which business areas which are embracing digitalization the most, it’s perhaps no surprise that it is the sales department (58%) that is leading the way – with stock management (47%) not far behind.

But digital tools and processes are making an impact across the enterprise; respondents report that operations (44%), customer relations/client services (43%), stock procurement (38%) and supply chain/logistics/fleet management (38%) are all highly digitalized within their organization.

So what does all of this complexity mean to you? Download your free copy of the full report to find out.

Toralf Lahs

Sales Representative UK & Ireland

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