Case Study: Bakker.com
From Traditional Mail Order Business to Multi-Channel Retailer
With 70 years’ experience as a garden mail order company, Bakker.com is a well-established and reliable company that prides itself on having exciting new ideas to share with its gardening friends. Bakker’s expert knowledge in getting top quality flower bulbs, plants and garden accessories directly to their customers’ door has made the Company become market leader in Europe.
To fulfill its ongoing mission to ‘bring more green into people’s lives’ the Company has undergone a significant transformation. In just a few months Bakker.com has gone from being a traditional mail order business to an online pure-play vendor. In fact, it now aims to become the leading pan-European multi-channel garden company.