Case Study: Van de Velde
Irresistible: Lingerie specialist Van de Velde decides for Intershop
Van de Velde NV is a leading player in the luxury and fashionable women’s lingerie sector. It owns globally-recognized lingerie brands including Marie Jo, PrimaDonna and Andres Sarda, and had an annual turnover in excess of €182 million in 2012. To extend the reach of its network of physical stores to the internet Van de Velde was looking for a multichannel approach. The challenge was to include the in-store shopping experience the Belgian lingerie group is famed for in an online shopping experience.
Van de Velde selected Intershop and its silver implementation partner Fenego to realize an e-commerce platform as the foundation for all its online sales channels. Van de Velde’s first online shop project, Rigby & Peller web shop for the extensive German market, is now live – with further rollouts in other countries planned for the near future. Rigby & Peller alone currently offers about 14,000 products per season to consumers in Germany.