Intershop Communications AG | Press Release |

Users Leverage New E-Commerce Concepts with TheBakery

  • Transaction platform from TheBakery successfully established in the market
  • Solution reduces inventory and logistics risks in e-commerce
  • Automated processes connect suppliers, service providers, and sellers

Jena, Germany, October 28, 2010 – Intershop subsidiary TheBakery has demonstrated how to enter new business segments in e-commerce by acquiring several new customers for its transaction platform. The platform concept enables online sellers to offer an extensive range of products without having to manage their own inventory or logistics infrastructure. TheBakery acquired its first major customer in 2009 in the form of EURONICS, a leading European alliance of consumer electronics retailers. There, the extension to its brand/intermediary portal for accessories is currently under way. “We chose the platform from TheBakery because we believe the future of e-commerce lies in innovative ideas and efficient processes that fit our multi-channel marketing and sales strategy,” says Michael Härle, head of e-commerce at EURONICS Deutschland eG.

At Wenko-Wenselaar GmbH, the objective is rather different. Supported by TheBakery, this manufacturer of practical household, kitchen, and bathroom products wants to enable its partners to sell the entire Wenko online range via their distribution platforms and marketplaces. This will boost Wenko’s sales while optimizing the supply chains of its customers by allowing a wide range of products to be shipped directly to end customers.

Conrad Electronic, a technology and electronics specialist with a range of over 150,000 products, has tasked TheBakery with supplying data from product data provider ICEcat for some of the new listings in the Conrad offering. The aim is to optimize internal production processes and facilitate faster integration of new items or ranges into the system.

Klaus Skripalle, CEO of TheBakery: “We are currently implementing projects for a number of customers across various sectors who want to leverage the opportunity to enter new markets at no risk and boost their profits. At the same time, they will be able to meet the needs of increasingly demanding online customers in terms of immediate availability of a wide product range.”

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch

Head of Corporate Communication

Phone: +49 3641 50-1000
Fax: +49 3641 50-1309