Intershop Communications AG | Press Release |

TXT Polymedia and Intershop in partnership to offer video-driven e-commerce

Integration of Polymedia Multichannel Digital Shop and Video-driven e-commerce with Intershop's Enfinity Suite 6

Mailand/Jena, September 25, 2009 - TXT Polymedia, a leading software vendor and integrator specialized in Media & Channel Integration, and Intershop Communications AG, a leading provider of comprehensive state-of-the-art e-commerce solutions, are bringing an innovative e-commerce solution exploiting the potential of the video interactivity to the European market. 

The joint offer TXTPolymedia/Intershop is based on the integration of Polymedia Multichannel Digital Shop and Video-driven e-commerce with Enfinity Suite 6, the leading software solution of Intershop to deliver e-commerce projects.

The new integrated solution enables the delivery of integrated e-commerce solutions for web, mobile and TV, adding online distribution of digital products -such as music, movies, books- and offering the consumer a new and compelling purchasing experience, driven by promotional video contents and contextual to the video playout.

According to recognised market researches (eMarketer – Jan. 09) between October 2007 and October 2008 the number of viewers of video e-commerce increased of 40%. Furthermore, the 46% of shoppers who viewed video have larger tickets (InternetRetailer.com – Jan. 09), showing that video-driven e-commerce is an important driver to boost online impulse purchasing.

The advantages of the TXT Polymedia/Intershop joint offer show an improved effectiveness of the e-commerce initiatives, followed by a costs reduction and time-to-market of the solution. Business benefits are supported by functional completeness, robustness and scalability of the products and by the system integrator extensive experience of TXT Polymedia, which covers TXT Polymedia, Intershop and third parties products.

About TXT Polymedia

TXT Polymedia is a leading software company specialized in Media & Channel Integration for broadcasters, media e telcos. TXT Polymedia is a fully-owned company of TXT e-solutions. TXT e-solutions is an international software products and solutions vendor and leader in “Strategic Enterprise Solutions” in the industrial and media sectors. The principal business areas in which it operates are Demand & Supply Chain Management (DSCM) with TXT Perform offer and Media & Channel Integration with TXT Polymedia company (100% subsidiary); advanced software systems for the Aerospace & Defence and Banking & Finance industries with the TXT Next offer. The company is listed on the Star segment of the Italian Stock Exchange (TXT IM). TXT has approximately 600 employees. The Company has headquarters in Milan, with offices throughout Italy, in Paris, Lyon, Barcelona, Chemnitz (Dresden), Halle (Leipzig), Bussum, London, Wynyard and New York.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch

Head of Corporate Communication

Phone: +49 3641 50-1000
Fax: +49 3641 50-1309