Intershop Communications AG | Press Release |

SportScheck on Smart Phones – with Mobile Commerce Solution from Intershop

  • Customers benefit from mobile applications on all devices
  • Native application for iPhone: SportScheck Outfitter
  • Intershop’s Enfinity Suite used as basis for mobile commerce

Jena, Germany, December 21, 2010 – Sports retailer SportScheck is bringing its offerings to mobile devices and simplifying product searches on smart phones via Intershop’s Mobile Connector. SportScheck already deploys Enfinity Suite for its online store. Using special interfaces, the packaged software supports both native applications (i.e., developed for a specific type of device) and mobile Web applications, which support all mobile devices. One of each application type is now live. The Mobile Connector is based on the technology of partner Sevenval.

With a special application (app) for iPhones called SportScheck Outfitter, customers will be able to take a picture of a snowboard jacket while on the piste, for example, and view available models in the SportScheck collection. The app includes a FactFinder function, which customers can use to conveniently access the required item and product data and start the order process. An extended version will follow in November 2010 with an illustrated shopping cart within the app and integrated service pages, such as My Account and FAQs. For users of other smart phones or mobile devices, SportScheck provides a mobile Web application. This browser-based solution comprises the same search and order functions, but with less specific operational functions.

“Integrating mobile commerce into the various channels adds a unique dimension to SportScheck’s multi-channel strategy. We are increasingly using the mobile Web as a link between the sales channels, allowing it to become a mobile store. Demonstrating multimedia expertise also enhances our position as a leading innovator in the sports retail segment,” says Jari Kral, head of e-commerce and new media at SportScheck.

Link to iPhone app: http://itunes.apple.com/de/app/sportscheck/id391466527

Link to mobile web store: http://m.sportscheck.com

More information on the Intershop Mobile Connector can be found at http://www.intershop.com/media-center.html.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch

Head of Corporate Communication

Phone: +49 3641 50-1000
Fax: +49 3641 50-1309