Intershop Communications AG | Press Release |

Search Engine Optimization Crucial for E-Commerce Reach

  • Search engine results help shape online shopping decisions
  • Online stores with Enfinity Suite are search engine-optimized as standard
  • International studies confirm Intershop’s strong SEO credentials

Jena, Germany, January 25, 2011 – Online shoppers make use of search engine results throughout the purchase process and mostly prefer the results of organic searches to paid-for ads. Those are the findings of a recent study by market research institute Fittkau und Maaß entitled “WWW User Analysis W3B,” thereby highlighting the importance of high search engine rankings for online stores and their product ranges.

Automatic SEO for online stores

Intershop’s Enfinity Suite e-commerce solution already reflects this insight by being search engine-optimized as standard. The store front does not contain any tables as design elements and, being based on standardized XHTML and CSS2, conforms to the relevant SEO and W3C standards. The system also creates meta tags automatically or manually for every product. It optimizes Web addresses (URLs) and rewrites them as “speaking” addresses.

Submission to product search engines

Online shoppers often use specialist product search engines alongside the big search engines, such as Google. Via the feed engine, online sellers can ensure that products only appear where it makes business sense, based on categories or individual products. A choice of over 40 product search engines allows carefully targeted placement, while integrated reporting tools enable store managers to monitor optimization potential in real time.

The strengths of Enfinity Suite in terms of search engine optimization have been repeatedly confirmed by international studies, including the latest review of e-commerce systems by industry analysts Forrester, and by Scandinavia’s biggest SEO agency, jajja, in 2009.

For more information about Enfinity Suite’s SEO functionality, visit http://www.intershop.com/media-center.html.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch

Head of Corporate Communication

Phone: +49 3641 50-1000
Fax: +49 3641 50-1309