Press Release | 2010-04-28
Intershop Adds Attractive Trade Show Solution
- Added
value for trade show organizations, exhibitors, and visitors
- Featuring
internationalization and modularity as key strengths of Enfinity Suite
- Solution
already being successfully deployed
Jena, April
28, 2010 – Intershop has added a highly
attractive trade show solution to its portfolio, based on Enfinity Suite.
Because Enfinity Suite is multi-client-enabled, trade show providers can manage
and organize multiple events as separate brands. The solution is also well
equipped to handle international applications: logos, items, and price lists
can be customized for each show, as can the exhibitor, ticket, and visitor
portals. This gives organizers an efficient way of expanding their capacity and
offering customers a convenient, professional trade show platform.
Exhibitors can book organizer
services via the exhibitor portal, with integration of an unlimited number of
service providers/partners and their offerings also possible. From booth
construction through infrastructure and security, a host of services can be
offered. Partners incorporate their services into the exhibitor portal
themselves and bill their customers directly. Customer- or event-specific
prices are also possible here, along with price discounts or supplements for
specific dates.
As well as benefiting from a
convenient method of booking a booth, exhibiting companies have access to a
specialist B2B portal that they can use to present their products and services
as an additional marketing and sales channel both during and after the show.
Show visitors also benefit
from the new solution, with the ability to order their tickets online either
individually or in blocks together with other visitors and pick them up at the
show. In addition, it is possible to schedule appointments with exhibitors via
the visitor portal.
All
applications are managed on a single platform. The Intershop trade show
solution has already proved a success at shows run by the Messe München GmbH.
About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard:
ISH2) is a leading provider of comprehensive state-of-the-art
e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance
packaged software for internet sales, complemented by all necessary
services as well as comprehensive online marketing consulting.
Intershop also acts as a business process outsourcing provider,
covering all aspects of online retailing, including fulfillment. Around
the globe more than 300 enterprise customers, including HP, BMW, and
Deutsche Telekom run Intershop solutions. Intershop is headquartered in
Jena, Germany, and has offices in the United States and Europe.
This news release contains forward-looking statements regarding
future events or the future financial and operational performance of
Intershop. Actual events or performance may differ materially from
those contained or implied in such forward-looking statements. Risks
and uncertainties that could lead to such difference could include,
among other things: Intershop's limited operating history, the
unpredictability of future revenues and expenses and potential
fluctuations in revenues and operating results, significant dependence
on large single customer deals, consumer trends, the level of
competition, seasonality, risks related to electronic security,
possible governmental regulation, and general economic conditions.