Press Release | 2010-04-13
Jena, April 13, 2010 - The latest version of Intershop's Enfinity Suite has been included in the best 20 products in an IT innovation competition held by Initiative Mittelstand, an IT network for German SMEs. The competition is held under the aegis of Fraunhofer IUK-Technologie. This result underlines the potential of the e-commerce solution for mid-sized companies, which have wholeheartedly embraced the opportunities presented by online buying and selling. Although the chosen software must be robust, it also needs to be flexible in terms of meeting individual company requirements. With the focus firmly on the customer, Intershop's Enfinity e-commerce software package supports the requirements of mid-sized and large companies alike. Enfinity Suite 6.4 provides analysis and management tools that give store managers ongoing control over their online sales operations. These include an editor that enables simple, real-time modification of Web pages in WYSIWYG mode and allows store managers to respond flexibly to market changes. At the same time, it frees up resources.
"Our Enfinity product is frequently mentioned in the same breath as the big names in e-commerce. It's true that major players deploy Enfinity, but we are also delighted that our product is gaining increasing acceptance in the SME segment," says Peter Mark Droste, Management Board member of Intershop Communications AG.
Initiative Mittelstand has been conducting its innovation award competition since 2004. The competition often attracts entries from mid-sized companies themselves, as well as business giants, such as Google, Microsoft, QSC, and XING. To be nominated, the product must be particularly well suited to SMEs, feature a high level of innovation, and be of practical relevance.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.
Heide Rausch
Phone: +49 3641 50-1000
E-mail: pr@intershop.de
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