Intershop Communications AG | Press Release |

Intershop and Avail Announce Partnership

Frankfurt, Jena, June 1, 2010. Working together for success: Swedish behavioral merchandising specialist Avail Intelligence and Intershop, a leading provider of e-commerce solutions, today announced a partnership alliance. Avail’s Behavioral Merchandising solution, which features personalized product recommendations and tailored landing pages, can now be integrated into Intershop’s Enfinity Suite 6.4 e-commerce platform via a standard module. Customers can thus leverage the benefits of the Avail Behavioral Merchandising suite and Enfinity Suite 6 in a single solution. Avail customers also benefit from the joint solution through time and money savings when migrating to the Intershop platform.

As leading providers of online merchandising and e-commerce solutions, Avail and Intershop have an extensive customer base in Europe and the US. Intershop’s standard e-commerce software, Enfinity Suite 6, offers a highly scalable and robust solution for conducting online business, complemented by all the associated technical and business consulting services. Avail’s personalization software increases revenues by 10 to 20 percent. The partnership adds strategic value for both market leaders: Intershop has rounded out its e-commerce offering with an advanced product recommendation solution, while Avail can further establish its behavioral merchandising standard worldwide.

"This partnership underlines our strategy of achieving the highest possible return on investment for our customers, in terms of results as well as integration and admin costs,” says Pontus Kristiansson, CEO of Avail Intelligence. “Teaming with Intershop will create even more successful products that are easier to use and install.”

“The partnership adds another important component to our e-commerce offering,” says Henry Göttler, Management Board member of Intershop. “Combining solutions in this way gives store managers an excellent opportunity to boost sales.”

About Avail Intelligence

Avail Intelligence is Europe’s biggest provider of online merchandising solutions in the retail sector. Its technology, support, and expertise have enabled customers to increase revenues by a total of more than one billion dollars. Thanks to advanced mathematical techniques developed at the Avail Labs research center, Avail’s Behavioral Merchandising platform can leverage the collective behavior-based data of all website visitors. As well as personalizing the shopping experience, this enables online retailers to automatically suggest the most relevant product to each visitor—resulting in fast and significant improvements in conversion rates and average order values. The single interface of the Behavioral Merchandising platform allows sellers to manage, evaluate, and optimize their merchandising activities across languages, currencies, and channels, whether Internet, mobile solutions, e-mail, or partner websites. The solution is available both on-demand in the form of Software as a Service (SaaS) or as a local installation behind a firewall. To optimize customer benefits, Avail supports its software with an international sales organization covering the whole of Europe that includes experienced merchandising consultants and a strong network of e-commerce partners. Among the company’s major customers in Germany are neckermann.de, Baby Walz, 3Suisse, and Otto Office. Avail Intelligence is a preferred business partner of the German E-Commerce and Distance Selling Trade Association (Bundesverband des Deutschen Versandhandels e.V.).For more information, visit: http://www.availintelligence.com.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch

Head of Corporate Communication

Phone: +49 3641 50-1000
Fax: +49 3641 50-1309