Intershop Communications AG | Press Release |

Highly visible: Lensbest.de wins 2015 Shop Usability Award

Jena, September 14 2015 –Another Intershop client has just celebrated a significant award. Following the success of Mister Spex at the 2015 ECMOD Direct Commerce Award in June, on September 10 4Care GmbH scored a win at the 8th Shop Usability Awards ceremony in the Wellness, Beauty and Health category with its online store Lensbest.de. The Kiel-based online store operator 4Care GmbH, which is part of MyOptique Group, is one of the leading European omni-channel vendors of contact lenses, glasses, sunglasses and care products. The company offers comprehensive product information, how-to videos and interactive decision-making aids through its online store, Lensbest.de.

Lensbest.de performed especially well in the six evaluation criteria: look & feel; confidence-building features; store information for customers; navigation and product location; detailed product page informational content; and ordering and payment.

 The store was optimized for mobile commerce scenarios during migration from Enfinity Suite 6.3 to the Intershop 7 platform. This was effortlessly executed thanks to Responsive Design. This technology automates the process of adjustment to different screen sizes and, unlike shopping apps, isn’t so strongly bound to specific operating systems. Dynamic loading, implemented by partner company dotSource, also saves time and goes easy on data volume. Contact lenses, care products and glasses can be ordered via smartphone or tablet with ease.

“Since the relaunch, the online store stands at the highest level in terms of both content and technology. It is part of the newest generation of interactive shopping portals. In future, Lensbest.de intends to be an interactive tour guide for customers, accompanying and advising them as they search for the perfect product,” Tobias Freutel, head of e-commerce at 4Care GmbH, underlines.

This is why the new technical features are complemented with the integration of further innovative service content: Lensbest.de is one of the most attractive online stores for contact lenses and glasses in Germany, thanks to its eyewear-related tools and advice videos and information about good vision combined with in-house style consultation.

The Intershop 7 platform proved especially advantageous due to how easily it can be integrated into third-party systems. Intershop’s Synaptic Commerce approach allows for easier installation and deinstallation of third-party systems. This guarantees smooth interaction between the store platform and any supplementary applications. For example, 4Care GmbH links the corporate blog, the ERP and payment system, a credit check solution and a separate newsletter solution to the online store.

In order to exploit further synergies, the new store design developed by dotSource will finally be transferred to eleven more Lensbest.de partner stores. The design can now be managed centrally across all stores using the multi-client-enabled Intershop 7 platform.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch

Head of Corporate Communication

Phone: +49 3641 50-1000
Fax: +49 3641 50-1309