Search Engine Marketing (SEM)
It is said that it would take you 15 minutes for starting a Google Adwords campaign. While this may apply for a company with a very unique product and little competition it certainly does not in industries with a complex market. Costs and efficiency are very likely to develop different from plan. In contrast to this, our approach includes for you a set up for your individual strategy: consequently focused, monitored and adjusted.
Our Services include
- Definition of relevant keywords chosen for being often searched for by customers, content of web sites, and customer needs
- Set up of description texts for several options and variations
- Definition of target pages (deep links) at the websites which are being promoted
- Booking of search phrases in the networks of Google Adwords, Yahoo Search Marketing and Miva
- Online reporting on results of campaign (clicks and optional conversions). All campaigns can be monitored via login on just one platform
- Daily check of results (ranking, clicks, and conversions) in correspondence to specified goals
- Optimization of keywords, description texts, and click prices in connection with results and target definition


