A reliable measurement of success is mandatory for the efficiency of all Online Marketing activities. Depending on product and goal of the customer we measure and review all relevant parameters of the Online Marketing campaign until the return on investment (RoI). Therefore, we measure.

Search Engine Optimization and Sponsored Links

• Positions of chosen keywords
• Generated hits on keywords separated by search engine
• Generated conversions (sales, leads, newsletter subscriptions)

Direct Hits

• Hits and conversions per source

Links

• Hits and conversions via linked web sites

Campaigns

• Measurement of efficiency of banners, e-mail marketing campaigns and affiliate programs

We have been cooperating successfully since two years with the Online Marketing solution of Traceworks in order to assure the results by a neutral entity. We do so as it is a must to rely on valid data when measuring and optimizing Online Marketing campaigns for our customers.