Case Study: Mister Spex
Online Pure Player Mister Spex Goes Omni-Channel
Mister Spex is the biggest online optician in Germany and one of the biggest in Europe, with 9 online shops throughout Europe and more than 50,000 website visitors a day. Besides contact lenses, the Berlin-based company sells the largest European range of branded glasses and sunglasses to its over 2 million active customers throughout Europe – on shelf, available immediately and always at the best prices.
To support its fast expansion, the company needed to replace its proprietary C++ e-commerce engine with a market leading, stable, and scalable technology that would enable quick, easy and cost-efficient rollout into new countries. With the business also growing in complexity, the Company opted for Intershop’s Commerce Suite as it would allow Mister Spex to add new functionality, sales channels and new countries as and when needed without service interruption. This became a critical feature in the summer of 2016, when Mister Spex opened its first bricks and mortar in Berlin.