Press Releases
09.10.2008
„Online Shop of the Year 2008“ runs on Intershop Software
- hagebau.de chosen at the German Mail Order Congress in the Business-to-Consumer category
- Intershop Software proves again high flexibility and efficiency
Jena, October 7, 2008 – On October 1st, 2008, the 12th German Mail Order Congress chose the website www.hagebau.de to be the Online Shop of the Year 2008, in the Business-to-Consumer category. hagebau.de is operated and continuously developed by baumarkt direkt – Joint Venture of the Otto Group and the hagebau trade association.
The e-commerce standard software Enfinity Suite 6 of Intershop is situated behind the customer-friendly online building centre. After a project run time of only four months, baumarkt direkt launched the hagebau website in July 2007.
"The combination of extensive standard functionalities with flexible adaptability makes Enfinity Suite 6 especially well suited for our ambitious goals. Furthermore, this software is extraordinarily robust and efficient, allowing hagebau customers to order comfortably even during peak hours", stated Joachim van Wahden, Divisional Director for Multichannel Sales and E-Commerce, baumarkt direkt,
This is the fourth time since 2005 after otto.de, lenscare.de and sqoops.de. that an online shop using Enfinity as the technical basis has received this award at the German Mail Order Congress, Just as in the case of hagebau.de, Intershop had contributed significantly to the successful outcome of the projects in most other Internet presentations that won the award. The success of their customers is something the Intershop software developers and consultants can rightly be proud of, without themselves being in the limelight.
This year, the hagebau.de website convinced the jury with its clear and simple user guidance, the emotional way of addressing the customers, and by integrating the users. Users are now able to add their evaluations or complete the existing article information in product wikis. In addition to that, the website has helpful customer features such as zoom function and useful product descriptions, as well as a search function providing excellent product search results. Starting the Guided Tour with the hagebau,de advertising figurehead Mike Krüger makes the visitor experience the advantages of this website with ease. Another plus is the successful linking of the three sales channels: online, catalogue and store trade. A Location Finder makes the contact addresses and actions of the hagebau markets to be available online. It is possible to personalise the website under offer and Location Finder.
Further information about the Online Shop of the Year 2008 are available at presse.hagebau.de, and about the German Mail Order Congress and the awards at www.versandhandelskongress.de.
About Intershop
Intershop Communications AG (Prime Standard: ISH2) is a leading provider of comprehensive global e-commerce and online marketing solutions. Founded in 1992, Intershop has a long tradition of driving innovation in e-commerce by automating and simplifying business processes for mid to large-sized organizations. Intershop’s standard e-commerce software, Enfinity Suite 6, offers a highly scalable and robust solution for conducting online business, complemented by all necessary technical and business consulting services. Intershop also acts as a business process outsourcing (BPO) provider, managing all aspects of online retailing, including fulfillment, online marketing and hosting. Around the globe more than 320 enterprise customers, including HP, Sun Microsystems, BMW, and Deutsche Telekom run Intershop solutions. Intershop has offices in the United States and Europe. More information about Intershop can be found on the Web at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.
Intershop Press Contact:
Dr. Ute Danz
Director Corporate Development
Tel: +49.3641.50-1000
pr@intershop.com
+49 (3641) 50 10 00 (Europe)
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