Wolford "The Magic of a Global Luxury Brand"

The first full-service e-commerce project commenced in May 2006 with Intershop handling all online business processes for Austrian luxury brand Wolford.

“By teaming with Intershop as a full-service company, we plan to continually grow and expand our online business.”

Rudolf Stättner, Head of Group Marketing & Sales Controlling & E-Commerce Management, Wolford AG



Brief

• Set-up of e-commerce site for Wolford’s main markets
• Boost sales, international visibility, and direct customer loyalty

Requirements

• Online stores for multiple countries
• Standard look and feel consistent with Wolford’s high-end design standards
• No internal expansion at Wolford

Results

• Wolford provides product information, goods, and the budget for online marketing
• Intershop and its partners handle all technical, commercial, and logistical e-commerce processes, including online marketing
• Online boutiques for five countries are now live, with revenues growing all the time- www.wolford.de, www.wolford.at, www.wolford.nl, www.wolford.be, www.wolford.ie.