Multi-Channel Roadshow with Contentserv

2014-11-26 – 2014-11-27Utrecht 11-26 / Brussels 11-27

Power & Efficiency in "Multi-Channel Marketing" for Retailers and Manufacturers

During this 2 days program including best practices from Miele, BergHOFF, Weltbild & Dorel Juvenile you’ll find out how to stay on track to long term success. Learn how to successfully grow your business as a medium-sized company on an international scale supported by marketing IT.

On the Agenda

  • Marketing Information Management at Maxi-Cosi
  • Catalog production at mail order company “Weltbild
  • Product development & marketing at BergHOFF
  • How to deal with marketing in over 30 countries at Miele
  • Intershop will learn you how manufacturers can serve the new B2B buyers and how a leading Dutch retailer implemented an omni-channel commerce strategy
Full Agenda Utrecht - November 26
12:00
Get-together with sandwich lunch and training sessions
13:00
Big Changes in Retail
Patricia Kastner, CEO Contentserv AG
13:45 Multichannel - easily done. Insights into CONTENTSERV
Koen Van den Bossche, General Manager Contentserv Benelux
14:30
Successful Multichannel Marketing all over Europe at Maxi-Cosi, Bébé Confort, Quinny and Baby Art
Naima Elomari, IS Project manager Marketing at Dorel Juvenile Europe
15:00
Break with qualifications
15:30
Lessons learned at Germany’s Top 5 mail order company “Weltbild“ Best in class marketing processes for Retailers
Arnim Roth, COO Contentserv AG
16:00
How a leading Dutch retailer implemented an omi-channel commerce strategy
Rene Verspuij - E–Commerce Specialist – Intershop Communications AG
16:30
Networking reception - Qualifications - Finals
Full Agenda Brussels - November 27
12:00
Get-together with sandwich lunch and training sessions
13:00
The killer customer journey being a player or a winner
Patricia Kastner, CEO Contentserv AG
13:45 How to become a Marketing Power House. Insights into CONTENTSERV
Koen Van den Bossche, General Manager Contentserv Benelux
14:30
Successful Best in class marketing processes at the kitchen and tableware specialist BergHOFF
Carlo Fransen, COO BergHOFF Worldwid
15:00
Break with qualifications
15:30
Lessons learned at Germany’s Top 5 manufacturer “Miele”
How to manage marketing needs for over 30 countries
16:00
How leading manufacturers serve the new B2b business buyers
Rene Verspuij - E–Commerce Specialist – Intershop Communications AG
16:30
Networking reception - Qualifications - Finals


Event Location Info

Utrecht - November 26
Brussels- November 27
De Landgoederij
Camminghalaan 30
3981 GH BUNNIK
Salons de Romree
Beiaardlaan 31
1850 Grimbergen

Register Now!

Go back

Intershop Event Management

Isabell Zeitz

Marketing Manager DACH

Phone: +49 3641 50-1133

Intershop Event Management

Harold van der Horst

Marketing Director EMEA-West

Phone: +31 (6) 33 31 03 53