Say ‘Scan’ to Continue. What Omni-channel means for B2B Commerce
This 30-minute webinar (followed by a Q&A) will question the importance of a shopping experience within B2B E-Commerce initiatives.
It is no longer enough to put a product catalogue online and facilitate a transaction with it. Business customers are looking for a richer experience. They expect more and better - all the things they have become accustomed to from the B2C world. This trend is known as the Consumerisation of B2B. This trend also brings the challenge of Omni-Channel Commerce to the world of B2B.
|Speaker:||Shane McGuire, Intershop Communications AG|
|Date:||Thursday, September 18th, 2014|
|Time:||3.00 - 4.00 pm (GMT +1)|
So dont' hesitate any longer and register now!