Intershop Advanced Product Advisor
2012-11-21 – 2012-11-22Helping users to choose products they’ll love! – Online, mobile and at POS…
In this webinar you will learn how novel semantic web technologies are being used by some of the world’s largest retailers and brands to help users in need of expert product advice to find products they love… In areas reaching from consumer electronics, white goods, DIY to sports, living or fashion.
The SMARTASSISTANT platform is the first enterprise-class, cloud-based technology that enables Intershop partners to implement interactive product advisors for multi-channel retailers and brands, thereby providing customers with a unique product advisory experience online, via mobile and at the point of sale. The SMARTASSISTANT platform reinvents the role of a sales advisor and helps to lead the customer through product libraries by simply asking questions. For example "How far will you sit away from your new TV?" or "What equipment do you want to connect to your TV?" Based on the answers given, the SMARTASSISTANT determines the needs of the customer and then recommends the most suitable products available. Leading e-commerce companies, including major companies such as the Otto group, German Telekom, Office Depot, Lenovo and Panasonic, have implemented SMARTASSISTANT and are already benefiting from a significant increase in conversion rate of on average 30 % to 70 % and up to 20 % increase in revenue for categories in which SMARTASSISTANT is deployed.
|Speaker:||Markus Linder, SMARTASSISTANT (Smart Information Systems GmbH) - CEO|
|Date:||Thursday the 22nd November|
|Time:||3 - 4 p.m. CET|