Modularized Enfinity Suite gives Shop Managers greater flexibility and safeguards existing IT investment.

Modularization of Enfinity Suite 6.4 delivers many benefits for store managers. The core of the system is separated from individual functions, making operation more secure than ever before. Enfinity Suite 6.4 can be run independently of other products or in combination with them. Standard interfaces ensure seamless integration into the existing IT environment – delivering the active investment protection that is a feature of our modular approach.

Order and inventory data can now be synchronized even more easily with any inventory management system, while analysis tools allow accurate tracking of in-store customer behavior. Enfinity Suite 6.4 supports integration of leading BPM, CRM, and PIM systems straight out of the box. Thanks to the certified payment framework, Shop Managers can quickly install any payment system with minimal effort.

Highlights

Modular concept for:

• Advanced search
• Payment systems
• Process management
• Customer management
• Master data management
• Managed services
• Order management
• Inventory service integration
• Web analytics/CIC
• Product recommendations

Give customers individual advice

The powerful product recommendation engine of Enfinity Suite 6.4 offers customers precisely what they are looking for. The engine analyzes the customer’s order history and behavior during their current visit and compares them with the behavior of similar customers. The result is a dynamically generated product recommendation perfectly tailored to the individual customer, which leads to longer visits and higher shopping cart totals.

Use coupons across different sales channels

Thanks to a simplified user interface, it is now easier to create promotions. Coupons can be quickly and easily assigned to customers or customer groups, issued, and used. A coupon can be approved for multiple use or restricted in terms of usage. It is possible to import externally generated coupons into the shop and assign them to sales channels on an individual basis.

Highlights

• Longer visits
• Targeting of customer groups
• More attractive offerings
• Higher conversion rates
• Multiple-use coupons
• Cross-channel coupons
• Personalized product recommendations

Product data is the foundation of every online store. When attractively and efficiently presented, it keeps customers in the shop and encourages purchases.

The new product and category management functionality makes the Shop Manager’sjob much easier. Categories can now be sorted manually or by individual attributes, and navigation within products is possible in both overall and detailed views. Audit functions enable all changes to be tracked and logged and missing data can be identified. Grouping functions simplify content editing.

There are separate statistics for each sales channel, delivering key information for continuous improvement of the offering. A new, customizable overview page provides full details of all upcoming tasks relating to ordering.

Highlights

• Consistent product data increases traffic
• Easier to maintain products
• Audit functions for product maintenance
• Approval processes for critical product data
• Improved navigation