Is a rich shopping experience for your customers a top priority? Want to encourage them to come back for more? Reward them for their loyalty?

Sales and MarketingSales and Marketing

Enfinity Suite 6 offers a host of options for boosting your business:

  • Make flexible use of item data
  • Create individual attributes
  • Assign products to product categories via defined rules
  • Leverage up-selling, cross-selling, product bundles, product variations
  • Conduct open and concealed auctions
  • Create and publish wish lists

The key to successful online selling is ensuring that customers can find the required items and information fast. Enfinity Suite 6 features an Advanced Search function for sophisticated product and content searches.

  • FACT-Finder technology from Omikron
  • Supports error-tolerant full-text searches
  • Guided searches by product attribute
  • Targeted navigation within search results

Optimize online sales and boost customer loyalty with campaigns defined by your company’s marketing experts in Enfinity Suite 6:

  • Personalize campaigns to address specific customers or customer groups
  • Grant discounts: depending on the shipping method; percentage rebate on the prices of specific products or the entire shopping cart, depending on the order total or orders being placed within a certain timeframe
  • Create coupons manually or automatically based on specific events
  • Integrated management of affiliate partners, assignment to customer groups, and personalized campaigns
  • Link products to bonus points

You should also give your customers the opportunity to rate products. Ratings can be viewed by other customers and modified by editors if necessary.