Customized E-Commerce
No two business models are the same. That is why Enfinity Suite 6 is fully modular and can be customized to support your specific e-commerce strategy.
Enfinity Suite 6 and MultiSite Technology
Sell direct to end customers (B2C)

Creating efficient online sales channels for B2C activities is quick and easy with the Consumer Channel module. It contains all the tools needed for professional catalog and order management, plus a range of predefined B2C business processes.
Highlights
Personalization
Wish lists, product ratings, auctions, individual buyer profiles, and order tracking add up to a richer shopping experience for your online customers.
Online marketing
Boost online sales revenues using discounts, coupons, affiliate programs, and other tools. Enfinity Suite 6 also helps to search engine optimize your store site.
A/B testing
Integrated A/B testing gives you the option of initially trying out marketing campaigns on a limited target user group and then fine-tuning them based on the insights gained.
Edit store content directly
With Enfinity Suite 6, editors can maintain content directly in the storefront. Results are visible immediately, if required.
Sell online to business customers (B2B)

The Business Channel module allows you to sell to corporate customers (B2B). It includes all the tools needed for professional catalog and order management, as well as many predefined B2B business processes. Sophisticated B2B models for multi-channel companies are also supported.
Highlights
Supports eCl@ss and UNSPSC classification standards
Comply with international standards on classifying products and product categories.
Customer-specific pricing rules and catalog views
Strengthen existing business relationships by personalizing your approach.
Customized authorization processes
Customers can configure authorization processes to meet the needs of their purchasing organization. Tailored escalation processes ensure they are notified when self-defined budget limits are exceeded.
Quoting management
Complex negotiation processes between the purchasing and sales functions can be mapped using quoting management.
Use partners to market your products and services

The Partner Channel module supports the use of business partners and subsidiaries to sell your products and services. When deploying this module, you can allow partners to operate their own sales channels on your e-commerce platform.
Highlights
- Rule-based exchange of content, catalog, and order data across the entire demand chain
- Integration of online partner sales channels
- Integration of partner backend systems
The Partner Channel enables the mapping of multi-tier demand chains online, combined with central management. Examples include making your catalog data and business processes available to a sales partner and applying special rules to define exactly how they are used.
The partner company can build its own sales channels for consumers or business customers on your Enfinity Suite 6 installation. It is even possible to implement additional partner channels in this way. Orders received by your partner can be rerouted straight to your organization.
Integrate suppliers into your e-commerce environment

The Supplier Channel module helps you to create flexible, efficient supplier networks for your e-commerce activities. It offers your suppliers the ability to align their products with your product range. They provide all the necessary data, which you incorporate into your offerings.
Highlights
- Management of supplier catalogs
- Automated order splitting and routing to the relevant suppliers
- Order management performed by suppliers
- Strategic sourcing through RFQs and reverse auctions
Suppliers maintain their catalogs and access the order data intended for them via the Web, using extensive self-service functionalities. If required, data can also be seamlessly exchanged with the suppliers’ ERP systems.
Full integration of the various suppliers into your organization’s business processes will allow you to achieve the best possible buying prices, reduce inventory costs, and respond to changing market conditions with maximum speed.
Optimize your internal procurement processes

The Procurement Channel module enables businesses and public sector organizations to streamline and automate complex procurement processes.
Highlights
- Mapping of departmental structures, cost centers, and budgets
- Freely-definable authorization processes based on department, cost center, or product group
- Seamless integration of multiple suppliers through the creation of a single catalog
- Contract management
The Procurement module enables your purchasing department to truly control spending. Features include defining authorization processes and budget responsibility. Employees, departments, and cost centers can then buy approved products and services via a Web-based user interface in accordance with their authorization level.
You can combine product catalogs from multiple suppliers to create a single, convenient, easy-to-use catalog. The Procurement Channel integrates seamlessly with your existing ERP and back-office systems. By aggregating your orders, you can also take advantage of the volume discounts and special terms available from your suppliers.
Manage editorial content with the integrated content management system

The Content Channel is a fully integrated content management system within Enfinity Suite 6 that enables maintenance of product and marketing content for your sales channels.
Highlights
- XML content store with version control
- Content syndication and approval
- Publication management
Consistent, dynamic content is key to the success of your e-commerce initiative, but integrating the appropriate marketing material into different sales platforms is particularly challenging.
The Content Channel enables content to be updated, approved, and published within very short timescales. Version control, syndication and approval mechanisms, plus time-based publication management, help ensure high quality data at all times.
Create sales platforms for different markets, brands, and business models. Integrate business partners and suppliers into your e-commerce processes. Implement international e-commerce strategies together with local subsidiaries.
Aggregate and manage multiple business channels on a single platform. The individual modules can be deployed as separate applications or combined to create customized sales solutions or portals.