Consumers and corporate customers alike expect you to provide comprehensive, up-to-date information that allows informed buying decisions. Consistent, dynamic content is therefore key to the success of your e-commerce initiative.
But creating and maintaining this data often involves significant expense, and integrating the appropriate marketing material into multiple online sales channels is particularly challenging.

The Enfinity Suite 6 Content Channel constitutes a fully integrated Content Management System (CMS), allowing information to be updated, authorized, and published across the various sales channels in a matter of minutes. With the Content Channel, product presentation is transformed from an extra, designed to make web sites look slicker, to the driving force behind Internet commerce.

Highlights:

• XML content store with version control
• Content syndication and approval
• Publication management