Along with an array of predefined B2C e-commerce processes, the Consumer Channel contains all the tools required for professional catalog and order management. You can boost the effectiveness of your online marketing activities by means of discount promotions, voucher campaigns, and affiliate programs.

Integrated A/B testing allows you to trial your promotions on a restricted audience and use the feedback gained for fine-tuning. Wish lists, product ratings, auctions, individual user profiles, and order tracking all enhance the buying experience for your customers when using this channel (self-service portal).

Leverage multi-channel retail processes to provide your customers with a consistent buying experience across all your sales channels, both conventional and online. To facilitate maintenance of personalized content, the Consumer Channel is tightly integrated with the Enfinity Suite 6 Content Channel.

Highlights:

• A/B testing
• Online marketing (personalization, discounts, vouchers, etc.)
• Self-service (wish lists, product ratings, etc.)
• Auctions