by Ronny Höpfner
Since the early days of e-commerce, consumer electronic has been playing a major role. Customers in this market are especially technophile and willing to shop online. Videocon, a global conglomerate headquartered in India and well established in this market segment has taken a decisive step resulting in a large upswing in their e-commerce business.
When Next Retail launched a new online and TV shopping channel to serve its 300,000 customers, it turned to Intershop and its implementation partner, Eperium India, for their vision and expertise, leading-edge technology, and joint track record in successfully completing complex and large-scale projects.
Read more … E-Commerce in the consumer electronics well done